Book Chapter - Generating Awareness and Building Your Audience (Issue #15)
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Listen now | Stand out by demonstrating how unique and amazing you are. I know this topic is uncomfortable for many of you. I’ve been working with career clients for many years now, and I’d estimate that 90% of them shudder when I talk about promoting their work and marketing themselves. For them, marketing is a dirty word. It’s ok for businesses selling products, but they don’t want to apply that model to themselves and their careers. However, as I’ve said before, you’ll become more invincible and successful when you can objectively think of your career as a business and yourself as the product that the business sells. I’m challenging you to set aside your feelings about marketing and view this as a useful set of strategies you can use to generate greater awareness of who you are, why you’re amazing, and what you have to offer.
Book Chapter - Generating Awareness and Building Your Audience (Issue #15)
Book Chapter - Generating Awareness and…
Book Chapter - Generating Awareness and Building Your Audience (Issue #15)
Listen now | Stand out by demonstrating how unique and amazing you are. I know this topic is uncomfortable for many of you. I’ve been working with career clients for many years now, and I’d estimate that 90% of them shudder when I talk about promoting their work and marketing themselves. For them, marketing is a dirty word. It’s ok for businesses selling products, but they don’t want to apply that model to themselves and their careers. However, as I’ve said before, you’ll become more invincible and successful when you can objectively think of your career as a business and yourself as the product that the business sells. I’m challenging you to set aside your feelings about marketing and view this as a useful set of strategies you can use to generate greater awareness of who you are, why you’re amazing, and what you have to offer.